Effective Date: August 28, 2026
The Vitality Collective (“TVC,” “we,” “us,” or “our”) respects the privacy of the people who visit our websites, participate in our programs, communicate with us, and use our digital services.
This Privacy Notice explains the types of information we may collect, how we use that information, when we may share it, and the choices available to you.
The Vitality Collective provides health and wellness education, transformational programs, digital tools, artificial-intelligence-assisted experiences, and related services. Some of the information you choose to provide to us may relate to your health or wellness and may therefore be particularly sensitive.
1. Information We Collect
Depending on how you interact with The Vitality Collective, we may collect the following categories of information.
Contact and Account Information
This may include your:
Name
Email address
Telephone number
Mailing address
Account credentials
Program enrollment or membership information
Health and Wellness Information
If you choose to participate in certain programs or services, you may provide information concerning topics such as:
Health and wellness goals
Symptoms or health concerns
Lifestyle and behavioral information
Nutrition
Sleep
Exercise and movement
Stress and recovery
Supplement use
Laboratory results
Health history
Biometrics
Wearable-device data
Other information you choose to share about your health or wellbeing
The information collected will vary based on the services you choose to use.
Communications
We may collect information contained in communications with us, including:
SMS/text messages
Emails
Website forms
Chat conversations
AI-assisted conversations
Customer-support communications
Program check-ins and responses
Device and Website Information
When you access our website or digital services, certain information may be collected automatically, such as:
IP address
Browser type
Device type
Operating system
Pages viewed
Referring pages
Dates and times of visits
General interaction and usage information
Cookies and similar technologies
Transaction Information
When you purchase a program, product, subscription, supplement, laboratory service, or other offering, we or our service providers may collect information necessary to process that transaction.
Payment-card information may be processed directly by third-party payment providers. We do not necessarily receive or store your complete payment-card information.
2. How We Use Information
We may use personal information to:
Provide and administer our programs and services
Create and maintain user accounts
Personalize educational and wellness experiences
Deliver program curriculum
Track program participation and progress
Respond to questions and communications
Provide AI-assisted guidance and educational experiences
Send reminders, check-ins, educational materials, and program communications
Facilitate supplement or laboratory services requested by you
Connect information from authorized third-party services
Schedule or administer appointments when applicable
Process purchases and subscriptions
Provide customer support
Improve our programs, website, technology, and user experience
Protect our systems and users from fraud, misuse, or security threats
Maintain records necessary for business and legal purposes
Comply with applicable laws and regulatory requirements
We seek to collect and use information that is reasonably necessary for the purposes described in this Notice.
3. Artificial Intelligence
Some TVC experiences may use artificial intelligence, including our AI-assisted guide known as Hope.
When you interact with an AI-assisted feature, information from your conversation and relevant information associated with your program may be processed by technology providers that help us generate responses and operate the service.
Our AI systems may use information such as:
Your current program phase
Curriculum you have completed
Goals you have identified
Previous conversations
Program assignments
Information you have voluntarily provided
Approved health or wellness data that you have connected to the service
TVC designs these systems to follow program frameworks, educational materials, protocols, and decision rules established by TVC.
We do not intend for AI-generated content to independently replace the judgment of a qualified healthcare professional when professional medical care is appropriate.
We may review AI interactions for safety, quality assurance, program improvement, and support.
4. Connected Devices and Third-Party Health Services
Certain TVC services may allow you to authorize connections to third-party health, laboratory, wearable, supplement, or wellness services.
Examples may include wearable-device platforms, laboratory providers, supplement platforms, and data-integration services.
When you choose to establish such a connection, we may receive information that you authorize the third party to provide to us.
You control whether you establish these optional connections.
Information maintained directly by a third-party provider is also subject to that provider's own privacy practices.
5. Text Messages and Electronic Communications
If you provide your telephone number and consent to receive text messages, we may send communications related to:
Your program
Educational content
Reminders
Check-ins
Account activity
Requested services
Customer support
Other communications for which you have provided consent
Message and data rates may apply.
You may opt out of non-essential text messages by replying STOP or following the instructions provided in the message. Certain transactional or service-related communications may still be necessary to administer services you have requested.
Consent to receive marketing text messages is not a condition of purchasing our services.
6. How We Share Information
We may share personal information with service providers that help us operate The Vitality Collective.
These may include providers supporting:
Website and application hosting
Cloud infrastructure
Artificial intelligence
Communications and messaging
Customer relationship management
Wearable and health-data connections
Laboratory services
Supplement fulfillment
Payment processing
Analytics
Authentication and security
Customer support
We may provide these companies with information reasonably necessary for them to perform services on our behalf.
We may also disclose information:
At your direction or with your consent
When necessary to provide a service you requested
To comply with applicable law, subpoena, court order, or lawful governmental request
When reasonably necessary to protect the rights, safety, security, or property of TVC, our users, or others
In connection with a merger, acquisition, financing, restructuring, or sale of all or part of our business
Health Data
The Vitality Collective does not sell identifiable consumer health data.
We also do not use identifiable health data to create targeted advertising profiles for unrelated third-party advertisers.
7. Cookies, Analytics, and Advertising Technologies
Our website may use cookies and similar technologies to operate the site, remember preferences, measure site performance, understand how visitors interact with our content, and support marketing activities.
Some third-party analytics or advertising services may collect information about your browser or device.
We do not intend to provide identifiable health information, laboratory information, wearable information, private AI conversations, or similar sensitive health information to advertising platforms for targeted advertising.
Where required by law, we will provide appropriate choices regarding cookies and similar tracking technologies.
8. Data Security
We use administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse.
No method of electronic transmission or storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
If a security incident involving health information is subject to applicable breach-notification laws, we will provide notifications as required by law.
9. Data Retention
We retain personal information for as long as reasonably necessary to:
Provide our services
Maintain your account or program history
Meet legal and regulatory requirements
Resolve disputes
Enforce agreements
Maintain appropriate business records
Retention periods may vary according to the type of information and the context in which it was collected.
We may retain deidentified or aggregated information that can no longer reasonably be associated with you.
10. Your Privacy Choices and Rights
Depending on where you live and the laws that apply to your information, you may have rights concerning your personal information.
These may include the right to request:
Access to personal information we maintain about you
Correction of inaccurate information
Deletion of certain personal information
A copy of certain information
Information about how your data is used or disclosed
Withdrawal of certain previously provided consents
Opt-out from certain forms of targeted advertising, sale, or sharing where applicable
Certain rights are subject to exceptions established by law.
We will not discriminate against you for exercising a privacy right provided by applicable law.
To submit a privacy request, contact us using the information in the Contact Us section below.
We may need to verify your identity before processing certain requests.
11. State-Specific Privacy Rights
Residents of certain U.S. states may have additional rights under state privacy laws.
For example, California law recognizes certain health information, genetic information, precise geolocation, account credentials, and other categories as sensitive personal information. California residents may have rights regarding access, deletion, correction, limitation, and certain uses or disclosures of covered personal information where the law applies.
Residents of other states may have similar or additional rights.
If a state-specific law applies to our processing of your information, we will honor the rights required under that law.
Certain consumer-health-data laws may require additional notices or consent before particular categories of health information are collected, used, or shared. Where applicable, those notices will be provided separately.
12. HIPAA and Other Health Privacy Laws
Some health information is protected by the federal Health Insurance Portability and Accountability Act (“HIPAA”) when it is created, received, maintained, or transmitted by a healthcare provider, health plan, healthcare clearinghouse, or qualifying business associate in circumstances covered by HIPAA.
Other health and wellness information may fall outside HIPAA and may instead be protected by other federal or state privacy laws.
Accordingly, the privacy protections applicable to particular information may depend upon the service being provided, the entity providing it, and the context in which the information is collected.
If a separate HIPAA Notice of Privacy Practices applies to a particular healthcare service, that notice will govern the applicable protected health information.
13. Children's Privacy
Our services are intended for adults unless we expressly indicate otherwise.
We do not knowingly collect personal information online from children under 13 without authorization required by applicable law.
If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter.
14. Third-Party Websites and Services
Our website and services may contain links to websites, applications, or services operated by third parties.
We do not control the privacy practices of independent third parties. We encourage you to review their privacy notices before providing information to them.
15. Changes to This Privacy Notice
We may update this Privacy Notice as our services, technology, or legal obligations evolve.
When we make material changes, we will update the effective date above and provide additional notice when required by applicable law.
Your continued use of our services following an update is subject to the revised Privacy Notice to the extent permitted by law.
16. Contact Us
Questions about this Privacy Notice or requests concerning your personal information may be directed to:
The Vitality Collective
The Vitality Collective LLC
75 Center Circle, Sulphur, LA 70663
[email protected]
For privacy requests, please use the subject line:
Privacy Request